Came across an interesting article on MSNBC yesterday dealing with picking a personal trainer. Specifically how can someone, an average consumer, tell the difference between a well-educated, certified personal trainer and someone who earned a "certification over the Internet in a weekend".
The question actually reminds us of an old Saturday Night Live skit where a character tries to get compensated on "Judge Judy" after being ripped off by a supposed "personal trainer".
Back to business, so if consumers fail to see the value in certifications you're going to have to put together a better package to earn their business.
Of course, we're partial to the services that we offer, but other aspects of your business from business cards, marketing materials, etc. can go a long way to proving to a potential customer that you're a legitimate trainer.
