I like the fact that the article "Finding The Right Personal Trainier" from last month in the L.A. Daily News highlighted something I can't recall seeing in articles of this kind in the past... personality. It's probably something that's often overlooked by most trainers who are eager to impress their clients and eager to help them achieve results.
It doesn't matter what the situation is, consumerswant positive interactions with others. Whether their ordering a sandwich at Subway, purchasing a car or working with a personal trainer. It's the interactions that make the difference - but are often easily overlooked.
If you think about it, is a person likely to recommend their personal trainer based on their qualifications and certifications - probably not. But they will recommend based on how easy they are to work with and how that trainer makes them feel during training sessions.
The money quote from the article:
"It doesn't matter how good they are at their job if your personalities clash. Chances are, you're not going to last very long."
Think of all the times that you've recommended a product or service because you knew the service was going to be a good "fit" for that person.
Being able to work well with someone on a personal level builds trust and from trust you can build success.
