There are about a dozen potential "professional names" out there in the marketplace that relate to the personal training business and just when we think we’ve heard them all, a new one appears.
From "certified personal trainer" and "athletic trainer" to "personal wellness coach" and "personal performance advisor", we’ve seen quite a few different job titles for a career more commonly referred to as "personal training".
We often get to thinking: why have so many different job titles appeared, especially when most of these positions do the same thing? Is there a certain amount of unfamiliarity to the industry?
More importantly does it matter to the consumer? Do they see “personal performance coach” and “personal trainer” and think that person does the same thing?
We've been considering the effect of industry specialization that can take on a number of characteristics within the personal training industry. There are possibilities to specialize for a certain type of client (male or female - seniors or young professionals) or a type of training (athletic, weight loss, rehabiliation to name a few) and more.
Should specialization have an impact on you label what choose to use? The answer seems to be if that label better explains your services to your clients... then go for it!
