About SaraciseLink

We’re back from the IdeaFit conference this weekend, feeling pretty tired, but it was great to be in New York even though the weather didn’t cooperate on Saturday. We had a great time meeting with personal trainers and fitness professionals from all over the world (Bermuda, Iceland, England and more..)

Probably the most enjoyable part of attending trade shows and conferences is that we actually get to witness people using our software.

One of the most amusing aspects of the show is seeing attendees reactions as they walk by our booth and see a giant “SaraciseLink” banner. Sometimes, we could see the person attempting to sound out the name in their mind before approaching us. For the most part (about 90 percent of the time), the name was pronounced correctly and it produced smiles when the attendee realized that they were talking to the “Sara from SaraciseLink”.

We also get a chance to show off to other professionals in the industry and answer their questions. The feedback was extremely positive and encouraging and we can’t thank people enough for that.

With our first blog posting, it seems like it makes sense to start at the beginning and explain how Saracise actually got started and how weve arrived at this point. The Saracise business started solely as a personal training business. Sara launched the business on a part time basis in the summer of 2002.

To promote the business, we began by creating a simple content based website to provide more information to potential clients who might have seen an advertisement in the newspaper. As the personal training business grew, we began to research the possibility of providing basic online training information and services to our clients using the Internet.

Over time, the feature list grew and we began looking into the possibility of providing our software to related businesses. After talking about what we had created with a number of gyms and other personal trainers, we decided we might have something that would really help their businesses. So, we spun off the software business from our personal training business and launched SaracisePlus.